Privacy Policy

Last updated: July 2026

This Privacy Policy explains how Echelon Executive Ltd collects, uses, stores and protects personal information when providing private hire and chauffeur services.

1. Who We Are

Echelon Executive Ltd
Private hire vehicle operator licensed by Transport for London
Office C113, 20 Bugsby’s Way, London SE7 7SJ
Email: info@echelonexecutive.co.uk
Telephone: 02035970716

Echelon Executive Ltd is the data controller for the personal information we process in connection with our services.

2. Information We Collect

We may collect and process the following types of personal information:

  • Name and contact details, including telephone number, email address and billing address.
  • Booking details, including pick-up location, destination, journey date and time, passenger numbers, luggage requirements and special requests.
  • Journey-related information, including flight, train or event details where provided by the customer.
  • Payment and transaction information, where applicable.
  • Communications with us, including emails, telephone calls, booking enquiries and complaints.
  • Driver and vehicle allocation details relating to a booking.
  • Website usage information, including basic technical information collected through cookies or similar technologies.

3. How We Use Your Information

We use personal information for the following purposes:

  • To receive, confirm and manage private hire bookings.
  • To provide journeys and allocate licensed private hire drivers and vehicles.
  • To provide booking confirmations and journey updates.
  • To calculate fares, provide estimates and process payments.
  • To respond to enquiries, complaints and lost property reports.
  • To comply with Transport for London licensing requirements and other legal or regulatory obligations.
  • To keep business, accounting and operational records.
  • To protect our business, customers, drivers and the public.

4. Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:

  • Contract: where processing is necessary to provide a booking or journey requested by you.
  • Legal obligation: where we must keep records or provide information to comply with private hire licensing, tax, accounting or other legal requirements.
  • Legitimate interests: where processing is necessary for the proper operation of our business, handling enquiries, resolving disputes, improving our service, protecting our legal position or preventing misuse.
  • Consent: where we specifically ask for your consent, for example for certain marketing or non-essential cookies.

5. Sharing Your Information

We may share your personal information where necessary with:

  • Licensed private hire drivers allocated to carry out your booking.
  • Payment processors or banking providers, where payment processing is required.
  • Transport for London, the Police, local authorities or other regulators where legally required or appropriate.
  • Professional advisers, accountants, insurers or legal advisers where necessary.
  • IT, hosting, website, email or booking system providers who help us operate our business.

We will only share information that is necessary for the relevant purpose.

6. Driver and Vehicle Information

Where we allocate a driver and vehicle to your booking, we may provide the customer with relevant booking confirmation details, including driver and vehicle information, in accordance with private hire requirements.

7. Marketing

We will not use your personal information for marketing unless we have a lawful basis to do so. Where consent is required, we will ask for your consent before sending marketing communications.

You can opt out of marketing communications at any time by contacting us at info@echelonexecutive.co.uk.

8. Cookies and Website Data

Our website may use cookies and similar technologies to operate the website, remember preferences, improve performance and support services such as Google Maps.

Further information is available in our Cookie Policy.

9. Google Maps and Third-Party Services

Our website may use Google Maps or related Google services to help with address search, route planning and booking functionality. These services may process technical information such as your IP address and map/search interactions in accordance with Google’s own terms and privacy policies.

10. How Long We Keep Information

We keep personal information only for as long as necessary for the purpose for which it was collected.

Booking and operational records may normally be kept for at least 12 months to comply with private hire licensing requirements. Some records may be kept for longer where necessary for legal, regulatory, accounting, insurance or dispute-resolution purposes.

11. How We Protect Your Information

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.

Electronic records are protected by password-controlled access and reasonable security measures. Access to personal information is limited to those who need it for business, legal or regulatory purposes.

12. International Transfers

Some service providers used by our website, email, hosting, payment or mapping systems may process data outside the United Kingdom. Where this happens, we rely on appropriate safeguards where required by data protection law.

13. Your Rights

Under data protection law, you may have the right to:

  • Request access to the personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Ask us to delete your personal information in certain circumstances.
  • Ask us to restrict or object to certain processing.
  • Request transfer of your data where applicable.
  • Withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details below.

14. Complaints

If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it.

Email: info@echelonexecutive.co.uk
Telephone: 02035970716
Post: Echelon Executive Ltd, Office C113, 20 Bugsby’s Way, London SE7 7SJ

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

Information Commissioner’s Office
Website: https://ico.org.uk/

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be published on our website.